Though the company claims that the ad units are critical to the growth of the company, but the management sees a lot of duplication in the different ad units. The primary reason for this is attributed to many acquisitions the company has done over the past few months. These acquisitions have resulted in the duplicate things being performed across many ad units and these needs to be streamlined. Hence, the company is going on planning for lay-offs.
As per the news on Wall Street Jounral, The layoffs are part of an effort by Platform-A's new president, Lynda Clarizio, to overhaul the unit, which launched about seven months ago but has stumbled. Ms. Clarizio has been tapped to better integrate the seven ad-technology firms that AOL spent $1 billion to buy in recent years as part of its effort to build a one-stop shop for buying Web ads.
Related: Motorola Lay-off: Fires 2600 employees & Citibank Layoffs: fires employees
She has said the unit suffered from duplication among its sales, tech and other groups.
| Hope that these the number of employees who are fired remains at 100. | Table of Contents |
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