Thursday 18 August 2011

Just Dial IPO: Review Analysis & Details of JustDial IPO

Just Dial IPO Details, Review, Analysis, Opinion and information on Just Dial IPO
The Just Dial Company which operates in a kind of search engine and directory services offering space including user reviews through multiple channels which includes internet, mobile internet, telephone (voice) and text (SMS), is now coming out with its Initial Public Offering or IPO.
In this article, we will look at the Review, Analysis and Details of the Just Dial IPO.

Just Dial IPO: Review Analysis & Details

Some basic details first about the Just Dial IPO, which are available as of now: Image sourced as screenshot from official website of Just Dial Just Dial Logo

- The size of Just Dial IPO is around Rs 360 crore INR
- It is primarily in the business of telephone directory services, where users call up their phone no. and ask for various information like location of nearest restaurent, dentist, doctor, and various other businesses, etc.
- Citigroup Global Markets India and Morgan Stanley India are the BRLM's or Book Running Lead Managers for the JustDial IPO issue

What is the issue size of the Just Dial IPO?
Around 360 Crore Rs is the estimated size of the Just Dial IPO

What is the price band of Just Dial IPO?
The price band for Just Dial IPO is not known as of now.

How many shares will be sold in the Just Dial IPO?
The total no. of shares to be sold through this IPO is around 106 Crores or 10.6 million shares.

What are the IPO dates for Just Dial IPO
The IPO dates for Just Dial IPO are not known as of now, they have just filed the draft red herring prospectus with some basic details. This section will be updated as soon as more details are available.

How will the capital raised by Just Dial IPO be used?
The capital raised through this IPO will be used for the following:
- To establish as a brand i.e. in brand building exercise where around 101 Crore will be spent over a period of 3 years
- Another 51 Crores will be spent in setting up local and regional offices across the country
- Another 99 Crores are expected to be spent for purchase of equipments, which includes computer hardware

See List of All IPO Articles here

Any ratings given to Just Dial IPO?
No info about that as of now.

What are the analysts recommendations and business results for Just Dial IPO?
The company seems to be well placed in their special sector with not much of clear competition. Recently, they also signed up Amitabh Bacchan for their TV ad campaign and the ads are coming up in prime time slot of Kaun Banega Crorepati. Looks like the company is all set to hit the stock market with all possible force. Interestingly, Amitabh Bacchan also is a shareholder for being a brand ambassador. He is reported to own around 63000 shares.
The company is currently held by private equity investors which includes SAIF Partners (21.58 %), Sequoia (12.73 %) and Tiger Global (21.84 %). VSS Mani is the company promoter and his family owns 42.79% shares.
In 2011, they report to have responded to around 180 million queries. As for the business results, the Profit After Tax (PAT) this year was around 28.6 Crore Rs. which is better compared to last year's 18.4 Crores.
As more analysts rating and expert opinions will be available once the IPO dates are finalized, this section will be updated accordingly

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