Starbucks, which is the world's largest chain of coffee shops, said it will cut on 600 jobs and add regional divisions in the U.S. in an effort to end a decline in customer visits. Around 230 workers are already fired, while remaining job cuts will be done by freezing of recruitment on vacant positions. Though the Starbucks management claims that the job cut, 600 in total, is not even 1% of the total Starbucks strength and the people who have been fired are the ones who are NOT engaged with serving the customers, but they are primarily the support staff, mainly in supply chain management stream.
The officials said that they would slow the pace of store growth and close 100 ``underperforming'' stores.
Starbucks will double the number of U.S. divisions to four in the hopes of improving employee training and customer service. Visits to U.S. locations have declined the past two quarters.
| Starbucks, which has an employee strength of around 170,000, went down 44 cents, or 2.5 percent, to $17.82 at Nasdaq trading. | Table of Contents |
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