Just pay $99.99, and you can make unlimited calls for nothing extra. It was Verizon which took the initiative and AT&T and T-Mobile were quick to react. Customers will have a nice gala time with their wireless devices wit such schemes. No doubt, it’s a highly competitive markets and customers are going to have the best. Many people who’ve purchased cheaper, limited-minuted plans may switch up to unlimited offerings.
However, it may hit hard on some wireless companies, which may not have the capacity to offer such services at such prices and may go for a toss. This move also carries huge implications for companies like Leap and MetroPCS, which have long tried to differentiate themselves by offering unlimited calling plans. In one day, they have lost one of their biggest selling points. This could be the last straw to finally push these companies toward a merger.
| Another company affected: Sprint. By not matching Verizon's price today, the company has proved, once again, that it doesn't move as fast as the competition. A lack of such an unlimited plan could lead to further subscriber losses. | Table of Contents |
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