Marketing Advertising Commercial of Havell's Fan: Review of new TV ad

This may be a bit late as the summers are already over (atleast as per the general schedule) and mansoon are expected to arrive sooner or later. But then, there is no right or wrong time to write something about Marketing and Advertising. So in this article, let us see the way Havell's fan Advertisement is and what impact it has on the common audience like me.


Now, let me first describe the ad as it goes through. It was an Advertising Commercial for a fan - Havell's fan. The ad shows people sweating with loads and loads of sweat. So much, that while walking in the corridor, they flood the corridor with their sweat. Other fall when they try to walk through the river of sweat. Then an executive is shown in the office, sweating so heavily that his entire body is wet and it appears as if he is taking a shower. Then the worst part - the swaet is shown falling into a cup of tea.
The message is that the affected people can calm themselves and prevent the flood of sweat by using Havells' fans.

Now personally, my first impression after watching this Advertising Campaign was It is one of the worst Advertising Commercial to be aired. All it shows is sweat and that may not be liked by many (like me).

Before we get into the details, let's observe some scenarios of this Advertising Commercial :
Good:

I dont see anything good in this advertisement. My opinion is that it is one of the worst ads.

Bad:
- Seems like the advertising agency forgot the basics completely. An ad is suppose to connect and engage the audience, rather than show apathy towards it and switch the channel

- The ad is shown during the day and night- during prime time, when people watch TV, having food, sipping tea or coffee. Having such instances of sweat running all across like a river makes them feel yukkkk when they see it

- Imagine you sipping tea or eating food. Suddenly this ad shows sweat of a person falling into a cup of tea. What would you do - do you feel like continuing your cup of tea? Atleast I dont. That's what makes this ad campaign pathetic.

- Then comes people walking and slipping in the corridor, as they walk through a river of sweat. This ad leaves you with a feeling of dirt and filth. Would you like to see it again? I would immediately switch the channel.

- Overall, this ad fails to connect to the audience. It causes a feeling of dirt and filth and even worse if you are having food or eating something.

Improvements for the ad acampaign:
Basically, the entire theme should be changed. I find it difficult to accept such ad and keeping myself engaged to watching such ads repeatedly. Compare this to the ZooZoo ads of Vodafone, we like to watch them again and again. Would you like to see sweat falling into the tea again and again?

Some ideas can be bought by the Havell's ad and marketing team from other products like the ad campaigns of soaps like Liril, Cinthol, etc. Other ideas and themes can be borrowed from soft drink ad campaigns like Limca. Then, the simplest idea would be to borrow themes from same product segment - Bajaj Fans, usha fans, etc.

Overall, this advertisement campaign appears to be very bad to me (personal thoughts), and surely need a complete makeover. Probably, by the time the next summers arrive, Havells' will improve upon that