What is the meaning of "Soft Launch" of Reliance RCOM GSM Services
The Soft Launch means that the Reliance RCOM GSM Services have been started but the sales and marketing has not been started for common individuals. It is learnt that the company has issued 10,000 SIM Cards but only to its own employees, to test its GSM network Services.
How much investment has been made by Reliance RCOM GSM Services
The company has invested about Rs 800 crore in Mumbai circle to set up 2,500 towers. Full GSM service is likely to be launched by mid-December.
Which regions will be offering the Reliance RCOM GSM Services
Mumbai, Bangalore, Ahmedabad, Surat, Lucknow and Ludhiana circles went live on Sunday afternoon. In the next stage of launch the company will get associates and vendors on the network for further testing.
By the time of the launch, close to 5 lakh test subscribers are likely to be on the company’s GSM network, sources said. Over the next four weeks, the soft launch would take place in cities with another 35 per cent of the subscriber base and the rest 20 per cent would be covered within 6 to 9 weeks.
On completion, RComm would be the only operator to offer GSM and CDMA mobile phone services.
What is the progress on Reliance RCOM GSM Services
Around 1 lakh temporary staff is working on the company’s GSM project.
About 8,000 skilled manpower from RComm and vendors are supervising the operations.
Reliance Communication was also the pioneer in India to launch Pre-paid Blackberry Phones.
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